A little background on me… I do marketing work for companies. Mostly local small/mid-size businesses. I help them push their brand, look professional, and grow their business. I do a lot of creative design work, branding, photography, videography, social media… and website work. I’m the cost-effective and just-as-good alternative to going with a full ad agency. It’s basically just me and a young man helping me right now. I sometimes work in my pajamas from home. Yes, I have a good life.
When it comes to websites, I get the same question. Every time. Every single time.
“How can we be #1 in Google?”
In other words “I want the magic bullet that will propel my company’s website to the top of the list so that people looking for what I sell can very easily find me.”
So, here’s what I tell them:
“What you’re talking about, in part, is Search Engine Optimization. We need to construct your website in a way so that people will have no choice but to see you online and learn more about you.”
*client nods emphatically*
“Okay, here’s what we have to do. It’s not easy, and I will need your help on this. We have to add good, real content to the website. We need to update it often. We need to create separate pages for each product line. Separate pages for each of your branch locations. Photos of products. Photos of your staff. PDF’s people can download so they have the detailed info they need about your products and services. You have to be the undeniable go-to resource of information for your industry.
We will work with you to create the right content. We will do the work behind the scenes to make sure everything is programmed correctly and that Google can see what it needs to see. This is the nuts and bolts of SEO work.
In addition, we also need to work on your social media presence. Your prospects and clients are there, and you need to be there too. You will provide links and references that go back to your website. Google likes that. You are creating the connections in the ‘web’. We need to create a Facebook, Twitter and LinkedIn accounts. Instagram and Snapchat may also be helpful. All of these sites should be reflective of each other. If we’re pushing XYZ widgets this month, ALL of your sites showcase XYZ widgets. There should be no doubt that you have a special on XYZ widgets going on.
We also need to create videos and post them on Youtube. Video is, in my opinion, the best way to convey an idea in a relatively short amount of time. A one minute video can cover A LOT of ground, and if done right, can make you guys look like a million bucks. We will then link to those videos on all of the social media sites. We will embed those videos right on your website as well. The videos will reference your website.
We also need to work with your vendors to see if they will be kind enough to post the link to your website on their own sites.We can also post press releases out that that have links to your site. These may get picked up by the news sites… and they will in turn give links to your site. Google loves that. Again, we’re creating the connections in the web. That’s what the internet is all about.
When all that is done, you will most definitely be higher up on the Google results than you were before… but I can’t guarantee you will be #1 on the list. After all that is done, somebody out there may be just a LITTLE better than you. What I can guarantee is that somebody will find you and you will be better off than you were before. It just takes time and patience and you will see the rewards.”
At this point I get one of two replies:
- “Awesome. Let’s get rolling. What do you need from us?”
- “Well… we had a group come in that told us we could pay $700/month and they would make us #1 in Google..”
Can you guess which group is successful?
#1 recognizes the hard work involved, likes the idea of seeing their company out there and getting recognition, and is willing to do what it takes to get the work done and reap the rewards of a few extra clients. They are also more likely to trust me to get the work done and help out however they can. Their success will snowball and they will be a client for a long time
#2… They just want a quick fix. All of that stuff sounds daunting and they’re not sure they trust me 100% to get it done. Somebody already told them that it shouldn’t be work on their part… they should just pay $700/month and they will get them leads. What they don’t know is that the company will just put up Google ads, get some mediocre leads, and move on to the next sucker after milking them for a few grand. The scammy SEO firm will start doing work but also send the client emails saying things like “You guys should also create a Facebook page. That will help.” Client gets pissed that they have to do something. They thought $700 would take care of it all. They then come to me for help.
The game of sexual attraction is very similar. I call it SEO: “Sexual Energy Optimization”. You want your partner to be in a frenzied sexual state. You want them to WANT you. You want to see that spark in their eye. That desire. That “I just can’t help it” lustful gaze. You want her to grab you by the hand and take you in the back room and blow you.
You want to be #1 search result when they type in “Guys I really want to fuck.”
You don’t want pity sex. You don’t want excuses. You don’t want another “Not tonight, baby. I’m sorry.”
If you’re like most, you just don’t wanna do the work. In fact, you’re in denial that work is even necessary.
Instead of alt-tags and content, your SEO work should be fitness and health. Mental and physical. It should be a healthy combination of the “shallow” physicality and the deeper programming of abundance mentality and independence. It should be an acceptance of knowing that even if you do everything right, you still may not be #1… and that’s ok. You’ve constructed a great presence. Others will find you and are ready to buy.
Let this be hammered into your head: She cannot help that she is not sexually attracted to you. She can’t. It is not a decision. Sexual attraction is not negotiable.
It’s like getting mad at somebody for not finding your site. “How come you didn’t click on my site when you did your search?!!” — “Ummm… you weren’t on page one of results. I never go past page one.”
The physical act of sex is a decision, yes… but that visceral drive and feeling is not. It’s there, or it isn’t. It’s the difference between starfish “Just hurry up so we can watch Game of Thrones” sex and “Did we really do it for three hours!?” sex. You know it when it happens.
So many people buy into the magic of sexual attraction. That “spark” is just there with this certain guy, and they just don’t know why! They want to love their perfect little angel of a sweet husband/boyfriend… but why are they thinking about fucking that asshole from work all the time!?
It’s not magic. It’s not some little certain super secret undefinable quality… it’s a combination of things. It’s pushing buttons and needs in the right combination. It’s doing a lot of little things. It’s becoming undeniable. It’s being ok with not being everything to everybody. She doesn’t want to fuck you? Cool. Not a big deal.
Here’s a common scenario. Let’s look at two different ways it can play out:
Woman standing in kitchen cooking. Husband walks up behind and puts his arms around her waist. Kisses the back of her neck. She winces. “Babe… I’m trying to get this done quickly. We have to be out the door in 30 minutes for the PTA meeting. Not right now.”
Reaction #1: Husband – “Sigh… whatever.” *He starts slamming things around in the kitchen. Stomps off mumbling something. Very obviously pissed.* Wife chases after him. “You know… you’re a real asshole sometimes. Don’t you see what I’m trying to do?! I don’t see YOU doing the cooking! It’s not like I can just get turned on and do whatever, whenever you want! Stop being a baby!”
He’s furious. He escapes to the basement to look at porn. “Can’t she just fucking ACT like a loving wife for once?! Fucking Christ.” He will probably pout and fume for a while. He will try again later with more forceful touching. She will once again roll her eyes and shame him for trying. She may even get physical and push him away or hit him. She is now officially repulsed.
Reaction #2: “Okay, baby. Mmmm… Those potatoes smells good.” Then he smacks her on the butt and goes away.
Reaction #2 says “I am not a slave to your emotional response to my physical advances. If you don’t want to do anything or don’t feel like it right now… that’s perfectly fine! No pouting. No anger here. Your libido and response is not my responsibility. I’m happy and sexy and awesome either way. I got shit to do… so see you later, sexy pants!”
The breakdown of reaction #1: Man wants woman. Woman says no. Man gets pissed because, gosh darnit, she doesn’t like him like she’s supposed to like him in that moment. He has NEEDS, dammit! She’s SUPPOSED to like him at all times. He had a vision in his mind of how that little kitchen groping scenario was supposed to work out, and she didn’t play her part appropriately (an example of a Covert Contract).
She really wasn’t feeling sexy in that moment right then and there. She hasn’t felt sexy in a while, actually. She has come to accept his needy ways and it’s a giant turnoff. She wants to NEED HIM, but she doesn’t… and that’s bothersome to her. Must she remind him every day of his inability to turn her on? Why doesn’t he get it? Why does he put her in that position? Just give her some damn space. Oh great… he’s pouting again. Awesome. What a fucking baby.
The breakdown of reaction #2: Man wants woman. Woman says no. He’s cool with that. Gives her a pat on the butt to assure he that he’s confident and all is well. He goes away.
Her mind at that moment: “Sigh… I kinda feel bad for that… but I have to cook this food right now. We’re running late. Hehe… little stinker spanked my butt. Jerk face. Where’d he go? Is he mad? He never gets mad when I turn him down. Why is that? I’ve only seen him mad like twice since I’ve known him. Does he just not care? No, he loves me. He says it all the time. I love him so much. Shirley at work said I’m lucky to have a guy like him. She’s pretty. Her boobs are awesome. Wish I had those. But my butt is better for sure. I showed her that picture of him at the beach and she told everyone about it. I wonder if she would do him? Probably. I think a lot of girls would. Would he do her? Not sure. Why does the thought of that turn me on? LOL. I’m such a perv sometimes. Wait, does that mean he has affairs? Oh god.. he did go away on that trip that one time and didn’t respond to my texts for two hours. This is how Sally said her husband left her! Oh man… where is he?? Did he leave the house? Oh shit, the potatoes are burning.”
Take scenario #1- What happens if husband walks in a second time, pushes her up on the kitchen counter and plants a fat kiss on her? I would think a very strong “WHAT DID I JUST GET DONE TELLING YOU?!” would happen. She feels assaulted.
Scenario #2? She’d probably not stop smiling for the rest of the evening.
This relationship thing… it’s a game. Stop acting like you don’t have to play it. Stop acting like you don’t have to play by the rules and put in hard work… just because.
Do the SEO work. Most of the work is attitude. The attitude comes naturally if you truly ARE the kinda guy who can get sex if/when he wants from who he wants. Women can smell it. Just as much as they can smell neediness.
If you do the hard work and you’re STILL not #1 in her search results… that sucks…but no worries. Got other shit and other people to do. The ironic part is that with that “abundance” attitude, you are less likely to have to use it.